Archive for the ‘Buying Media Services’ Category
Buying Media Services
As an apart endemic and operated media affairs account with anniversary billings abutting $20 million, we can action audience greater affairs power. Higher efficiency. And added good value. Considering the aggregate of an ad account is allocated to media, this is a key advantage, abnormally to audience with all-embracing goals.
Our planners and buyers additionally accept cogent advantages in agreement of resources. We commonly subscribe to bazaar and media advice from Nielsen, Arbitron, Mobile Trak, SRDS and Traffic Audit Bureau. Plus, with our associates in the Society to Advance Media Professionalism (STAMP), we accept arrangement amalgamation in added than 75 markets above the country.
Moreover, we advance advanced technology to advice us research, plan and assay added bound and added efficiently. To assay costs, gross impressions, GRP’s, CPM’s and CPP’s, we use the operating programs TvSCAN and TAPSCAN to admission TV and radio ratings, and the Media Master operating arrangement to assay alloyed media schedules. These systems put quantitative assay at our fingertips, so we can anatomy optimal buys in beneath time and accept added time to accommodate ante and advance “value-added” opportunities.
To abstraction your customer’s affairs and media habits, we can advance market-specific, amalgamated assay studies from Scarborough, Media Audit, MRI, Claritus, PRIZM, Simmons and Mendelson. To actualize a contour of your ambition bazaar customer, we access appropriate industry research, such as Crest and Quick Track, for the restaurant industry, or indigenous studies for the Hispanic and African-American communities.
What’s more, we use QUALITAP, our qualitative assay system, to wed ambition advice to accepted Arbitron and Nielson ratings data, so we can define ambition barter and architecture media schedules to ability them best effectively. Finally, our automatic post-buy systems accommodate you with an authentic assay of the achievement of your campaigns.
All these accoutrement accredit us to accommodate you with the best accurate, accordant and abreast advice to either apparatus business strategies you’ve already developed or to accommodate a complete review, assay and action recommendation. Whether it’s TV, radio, print, alfresco or Yellow Pages; local, bounded or national; a distinct average or a huge multi-media campaign, we advice you ability your planning and business goal. And generally beyond.
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